Surprising no one, OpenAI is said (Axios again) to be open to monetizing chatbots by serving ads. OpenAI CFO Sarah Friar has said the company is weighing the inclusion of ad but wants to be “thoughtful” about it. Speaking of chatbot commerce: Perplexity recently added a shopping capability.
Amazon is said to be considering partnerships with news organizations to license their content for use in the new iteration of voice assistant Alexa, according to Axios. The aim is to enable this smarter Alexa to answer real-time news queries. Answers will be attributed to the publishing partners who will also, of course, be compensated.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.