OpenAI has entered into a partnership with Reddit that will allow ChatGPT to ingest Reddit content via the Reddit Data API. Notably, this will give ChatGPT access to recent content on Reddit rather than just historical data. Reddit, in turn, expects to serve more generative AI features to editors and moderators.
Data clean rooms enable publishers and advertisers to share customer data without revealing individual identifiers, but they are not fast enough to support real-time bidding on open web advertisements. Symitri launched yesterday with a promise to close that gap, $5 million in funding, and the purchase of TRUSTX, a premium private marketplace created by Digitial Content Network and more than 30 top publishers.
AI-powered customer behavior analytics vendor Glassbox has announced its acquisition by private equity investor Alicorn Venture Partners for approximately $150 million. It will operate as an independent, privately held company. The company had previously raised $70.5 million in funding.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.