ChatGPT-4o is the latest model released by OpenAI and available to all (including free) users. The “o” stands for “OMNI,” reflecting the model’s capabilities for voice and image as well as text. For marketing teams, this might mean one source for genAI capabilities rather than switching between LLMs and solutions specifically focused on visuals.
Almost three-quarters of consumers worry daily about being tricked by deepfakes into handing over sensitive information or money. On global average, 60% of consumers think AI regulation should be stricter. Message for marketers: Deepfakes are not necessarily malicious; they can be fun; but think twice about using them and then don’t.
As Facebook continues to deprecate links to news sites after being confronted with demands that it pay for content, referrals have fallen steeply. Traffic has fallen by 50% in the last 12 months, according to publisher analytics firm Chartbeat. Smaller publishers are hardest hit, but there has been an across-the-board decline in social page views.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.