Global warming. Rampant authoritarianism. Endless pandemic. It’s impressive that some people find time to worry about measuring TV audiences. So thumbs up to OpenAP, which just launched a framework to target and measure all types of TV audiences and signed up a slew of media agencies, media companies, and measurement vendors to cooperate. Called XPm, the platform lets advertisers work with an audience of 290 million identities, which can be linked with other firms’ first-party data in various privacy-safe ways.