Marketing data orchestration vendor Openprise is also making measurement easier, in their case by adding new campaign attribution capabilities. Openprise offers data quality, segmentation, lead routing and other types of processing. It moves data between systems rather than maintaining its own database, so it’s not a CDP. If you wondered.
CDP Simon Data announced a $30 million Series C funding, bringing total funding to $59 million. Simon positions itself as “the first and only CDP with a fully-integrated marketing cloud” although it stops at orchestration, leaving message delivery to external systems.
Veritone One has an AI system that listens to podcasts to determine their content. They just announced that podcasting platform ART19 will use it to automatically match podcast ads with suitable content. Veritone also just added an option to pay podcasters based on purchases tied to promotion codes a podcaster has shared.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.