B2B data orchestration vendor Openprise has expanded its year-old Data Marketplace with new suppliers including Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, and Acxiom. They join original suppliers ZoomInfo, InsideView, Orb Intelligence, and Synthio. Openprise doesn’t build a database but it does automate processes such as onboarding, enrichment, and delivery.
Just when marketers were getting used to smart phones as their primary communications channel, smart speakers could displace them.
Still more unification: Master Data Management vendor Stibo Systems announced new customer data management features to simplify GDPR compliance by letting users set data policies within the system.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.