Yesterday was the second anniversary of the go-live date for the European Union’s General Data Protection Regulation (GDPR), so it’s fitting that we have privacy news. First is a $16 million raise by Evervault, which promises to keep personal date safely encrypted and only allow API calls to process it within “privacy cages” that do not expose the unencrypted contents. Companies would not store any sensitive data and thus avoid most burdens of GDPR compliance, the company says.

AI-powered recommendations are great but racial, gender, and other biases are a known problem. Customer engagement vendor Pega has added Ethical Bias Check, which simulates the results of an AI-driven strategy and checks if results skew towards or away from a particular group. We don’t know how well it works but give them credit for trying.

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.