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Openprise Data Orchestration Launches on Salesforce AppExchange

B2B marketers have lagged B2C in adopting Customer Data Platforms, in part because many assumed all the relevant data is in their CRM system. But as B2B martech systems proliferate, there’s growing demand for systems to merge CRM data with data from other sources. One beneficiary is Openprise, which merges data from Salesforce.com and marketing automation products. They’ve just launched their product on the Salesforce AppExchange.

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Appboy Connects with CDPs and Raises $50 Million

August 14, 2017

Appboy assembles customer data and executes cross-channel campaigns as customers move through different lifecycle stages. They’re big, processing more than 750 million active users per month. They’re getting bigger, having just raised a $50 million Series D, bringing total funding to $95 million. They’re getting more open, having recently announced connectors to feed data to Customer Data Platforms mParticle and Segment, as well as Amplitude and Amazon Redshift.

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Consumers Want Alignment of Physical and Digital Experience: CMO Council Survey

August 10, 2017

Chances are you also haven’t given much thought to physical product packaging, unless that’s your specialty. But the folks at Danaher have, since they own and several businesses related to it. They sponsored a CMO Council survey that found 66% of marketers believe their customers are very sensitive to alignment between physical and digital experience. Oddly enough, they didn’t ask how many actually achieve such alignment. But they did find that changes to physical presentation take much longer than digital changes. Duh.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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