Openprise has launched a “RevOps Data Automation Cloud” that unifies its measurement, funnel automation, and data orchestration solutions for marketing and sales departments. Openprise qualifies as a CDP although they don’t use the term anywhere I can find it.
However you feel about Tuesday’s U.S. election results, here’s some news we can all agree is bad: Salesforce has laid off “hundreds” of employees. It’s another strong hint that the layoffs hitting other tech sectors will apply to martech too. On the bright side: the figure is a tiny fraction of Salesforce’s 70,000+ employees. Compare it to Meta laying off 11,000 people or 13% of its workforce.
You might wonder why Capital One would invest $96 million investment in travel app Hopper, let alone why it’s relevant to this newsletter. I’ll argue the deal is about Capital One gaining access to Hopper’s first-party data, which makes it a media play. Hopper describes its goal as building a travel super-app with strong social commerce capabilities.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.