Openprise has launched a “RevOps Data Automation Cloud” that unifies its measurement, funnel automation, and data orchestration solutions for marketing and sales departments. Openprise qualifies as a CDP although they don’t use the term anywhere I can find it.
However you feel about Tuesday’s U.S. election results, here’s some news we can all agree is bad: Salesforce has laid off “hundreds” of employees. It’s another strong hint that the layoffs hitting other tech sectors will apply to martech too. On the bright side: the figure is a tiny fraction of Salesforce’s 70,000+ employees. Compare it to Meta laying off 11,000 people or 13% of its workforce.
You might wonder why Capital One would invest $96 million investment in travel app Hopper, let alone why it’s relevant to this newsletter. I’ll argue the deal is about Capital One gaining access to Hopper’s first-party data, which makes it a media play. Hopper describes its goal as building a travel super-app with strong social commerce capabilities.
Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.