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Openprise Launches Unified RevOps Cloud

Openprise has launched a “RevOps Data Automation Cloud” that unifies its measurement, funnel automation, and data orchestration solutions for marketing and sales departments.  Openprise qualifies as a CDP although they don’t use the term anywhere I can find it.

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Salesforce Lays Off Hundreds of Employees

November 9, 2022

However you feel about Tuesday’s U.S. election results, here’s some news we can all agree is bad: Salesforce has laid off “hundreds” of employees.  It’s another strong hint that the layoffs hitting other tech sectors will apply to martech too.  On the bright side: the figure is a tiny fraction of Salesforce’s 70,000+ employees.  Compare it to Meta laying off 11,000 people or 13% of its workforce.

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Omeda Integrates With Shopify

July 8, 2025

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.

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