Openprise, which now calls itself a Revenue Data Operations platform but qualifies as a CDP, has raised a $25 million Series B, bringing total funding to $58 million. Revenue Operations, if you haven’t been keeping up with your industry buzzwords, supports marketing, sales, and service organizations. This Openprise survey on the topic found just 9% of RevOps professionals were very satisfied with their data.
Rejecting shareholder demands that it divest Segment, Twilio announced a plan to continue selling it as a stand-alone product, integrate it more closely with its other offerings, increase growth, and cut costs. New layoffs are almost sure to follow, on top of a 25% company-wide staff reduction in the past two years. The company reports that Segment lost $72 million in 2023, despite 7% revenue growth to $295 million.
The European Commission has fined Apple €1.84 billion ($2 billion) for anti-competitive actions in the App Store. The Commission found that Apple limited the ability of App Store vendors to inform users of alternative payment options. It’s part of the general EU crackdown on BigTech.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.