Sticking with user experience, OpenText recently launched Core Experience Insights, a journey mapping application. The system combines data from multiple sources to visualize behaviors across touchpoints. It uses text analysis to include communications, Web content, and call center interactions.
CDP Optimove has added real-time streaming data ingestion and access, something it calls Optidata. The announcement was made at the company’s annual PostFunnel Summit. You were expecting OptiSummit, weren’t you?
Twenty-nine percent (29%) of respondents told Merkle they were fully compliant with privacy regulations. That’s shockingly few for a legal requirement but still probably higher than reality. IAB is doing its bit to help, releasing a draft CCPA Compliance Framework for publishers and technology companies. Consider this your CCPA nudge for the week.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.