OpenText, which provides a range of content, document, security, and experience management solutions, is buying email security vendor Zix for $860 million. The company says it will add Zix to SMB data protection platform, which is based on its 2019 acquisition of Carbonite and Webroot.
I’d finish with news that Salesforce is buying article writer Narrative Science, but we covered that last week. So I’ll switch to other messaging, where API-friendly communications platform Vonage was just purchased by Ericsson for $6.2 billion. Martech vendors like Twilio are Vonage competitors.
We don’t write much about SMB (Small and Mid-size Business) products. But now that I’ve raised the subject, SMB payments and communications platform Podium has raised a $201 million Series D, bringing total funding to $419 million. Podium started as a review-generation platform, but its ability to accept payments within text messages is what’s unusual.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.