News

OpenText Launches a CDP of Its Own

OpenText has made at least 44 acquisitions over the years, spreading beyond content management into everything from security to analytics to, digital experience.  You won’t be surprised that they needed a CDP to tie it all together.  Rather than yet another acquisition, they built their own, just launched as Experience CDP.  It’s not clear whether it meets the CDP Institute definition of a CDP, but it might.

More News

Next Article

Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

July 27, 2021

Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report.  The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects. 

Press Releases & Coverage
Featured Article

Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

CDPI Newsletter