CEOs are leaning heavily on marketing and communications to drive short-term profits and long-term growth in 2024, with 95% planning to maintain or increase funding for AI capabilities for those teams. Seventy-nine percent anticipate a positive effect of AI on the marketing function. This is based on a survey of over 1200 international CEOs.

In the early days of cookieless Chrome, publishers earned 45% less revenue per session from users who disabled cookies, according to data analyzed by ad platform Assertive Yield. The loss was actually a bit worse when Google’s Topics API was enabled. By some crazy coincidence, Google’s own AdX and Open Bidding win rates actually improved, meaning Google bought more ads at a lower rate.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.