This Acquia study finds the top digital CX success factor is gathering enough preference data from consumers (35%), and the second-ranked is creating enough personalized content (24%).  Over-all, 98% say their return on martech tools has improved in 2023, but 66% in the U.S. still say their martech holds them back to at least some extent.  CDP ranks seventh of eighteen tools with the biggest positive impact on CX.

In case you weren’t confused enough, CTV can also refer to Convergent TV.  That’s how it’s used by Comcast Advertising-owned AudienceXpress, which sells across all screens.  They just arranged for Epsilon clients to use their own first-party data and Epsilon’s third-party data for selection, targeting, and results measurement against AudienceXpress audiences.

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.