This Acquia study finds the top digital CX success factor is gathering enough preference data from consumers (35%), and the second-ranked is creating enough personalized content (24%).  Over-all, 98% say their return on martech tools has improved in 2023, but 66% in the U.S. still say their martech holds them back to at least some extent.  CDP ranks seventh of eighteen tools with the biggest positive impact on CX.

In case you weren’t confused enough, CTV can also refer to Convergent TV.  That’s how it’s used by Comcast Advertising-owned AudienceXpress, which sells across all screens.  They just arranged for Epsilon clients to use their own first-party data and Epsilon’s third-party data for selection, targeting, and results measurement against AudienceXpress audiences.

Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.