One mark of a maturing tech category is that industry-specialist vendors emerge. Right on cue, we have news from Optable, a data clean room specializing in advertising applications. They just raised a $20 million Series A, bringing total funding to $23 million.
Data clean room vendor Habu has added a native integration with Google Cloud BigQuery, making it easier for companies share data without revealing sensitive information. Habu and BigQuery already have lots of other integrations, so this isn’t all that exciting. But it does illustrate the continued growth of clean rooms and of customer data-related options in BigQuery.
Disney Advertising announced its own data clean room last October and added new features last month. You can reasonably assume it’s powering their new deal with Kroger’s retail media network, which will let advertisers use Kroger data to target Disney streaming TV audiences on Hulu and to measure advertising results.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.