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Optable Raises $20 Million Series A for Advertising-Focused Data Clean Rooms

One mark of a maturing tech category is that industry-specialist vendors emerge.  Right on cue, we have news from Optable, a data clean room specializing in advertising applications.  They just raised a $20 million Series A, bringing total funding to $23 million.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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