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Optimizely Integrates B2B Commerce and Content Clouds

Also in the personalization biz, Optimizely’s Content Cloud is gaining access to Optimizely B2B Commerce Cloud functions via “headless” API connections.  For example, all ecommerce site content can be managed via Content Cloud.  The integration doesn’t seem related to Optimzely’s acquisition of CDP Zaius last March, but I just like to mention it.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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