You can think of digital experience platforms as expanded versions of content management systems. That’s certainly the case with Optimizely, which is the name adopted content manager Episerver after it purchased experimentation platform Optimizely in 2020. They just launched Optimizely One, an integrated-but-composable “marketing operating system” that spans content creation, audience selection, personalization, experimentation, and analytics.
Industry lawsuits in California, Arkansas and Texas have been used to block recent laws meant to protect children.
Narrative offers a platform for companies to buy, sell, and share customer data without violating privacy regulations. They just concluded a deal that lets companies whose data is stored in Snowflake to code the data with Unified ID 2.0 tokens, making it available as advertising audiences through The Trade Desk. It’s one more extension of Snowflake’s footprint in the customer data world.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.