Digital experience platform Optimizely has signed a definitive agreement to acquire the data warehouse native analytics platform NetSpring. This will enable Optimizely customers to link experimentation and digital experience initiatives with data that lives in their data warehouses. This can be done without extracting data from warehouses like Big Query, Databricks and Snowflake.
Satellite-first TV provider DirecTV is diving deep into the streaming world with the acquisition of Dish and Sling from their owner EchoStar for a modest $1 (okay, plus the assumption of almost $10 billion in debt). The combination of DirecTV and Dish will create the nation’s largest pay TV service with some 18 million subscribers. Sling TV is heavy on live sports.
Bowing again to industry pressure, California Governor Gavin Newsom has vetoed an AI safety bill that passed the state legislature in August. The bill would have required disclosure of safety protocols and the development of “kill switches” for large AI models. This comes days after the Department of Justice revised its corporate compliance guidelines to advise companies to consider risks associated with AI.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.