Optimove has been steadily expanding the message delivery services available within its product. Its latest addition is SMS, which joins existing options for email, website, mobile push, in-app messages, and digital ads. No word on when they’ll add digital out-of-home.
The unicorn proptech, which currently operates in Colombia and Mexico, digitizes the process of buying and selling properties, buying the property quickly for those who sell and assisting in obtaining a mortgage for those who are buying one. The new financing will focus on expanding operations in its home country. It wants to increase its volume of buying and selling second-hand housing and offer an increasingly extensive portfolio to its customers.
Google’s proposed Topics API targeting mechanism – which tagged users with a few interests based on recent site visits – always seemed questionable from a privacy standpoint. Sure enough, the technical standards arm of web governing body World Wide Web Consortium (W3C) has rejected it. Coffin, meet nail.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.