Optimove has been steadily expanding the message delivery services available within its product. Its latest addition is SMS, which joins existing options for email, website, mobile push, in-app messages, and digital ads. No word on when they’ll add digital out-of-home.
The unicorn proptech, which currently operates in Colombia and Mexico, digitizes the process of buying and selling properties, buying the property quickly for those who sell and assisting in obtaining a mortgage for those who are buying one. The new financing will focus on expanding operations in its home country. It wants to increase its volume of buying and selling second-hand housing and offer an increasingly extensive portfolio to its customers.
Google’s proposed Topics API targeting mechanism – which tagged users with a few interests based on recent site visits – always seemed questionable from a privacy standpoint. Sure enough, the technical standards arm of web governing body World Wide Web Consortium (W3C) has rejected it. Coffin, meet nail.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.