CDP Optimove has added real-time streaming data ingestion and access, something it calls Optidata. The announcement was made at the company’s annual PostFunnel Summit. You were expecting OptiSummit, weren’t you?
Customer Data Platforms are supposed to be good at connecting with other systems, so it’s always a bit unclear whether a new integration is newsworthy. But let’s lead today with an integration between the Lytics CDP and Salesforce Marketing Cloud. It’s interesting because uses Salesforce as a delivery engine for Lytics campaigns.
Sticking with user experience, OpenText recently launched Core Experience Insights, a journey mapping application. The system combines data from multiple sources to visualize behaviors across touchpoints. It uses text analysis to include communications, Web content, and call center interactions.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.