At its Connect conference, relationship marketing platform Optimove announced new capabilities, including for its AI-powered analytics and predictive platform OptiGenie. These feature generative AI insights into customer behavior, self-optimizing streams to help deliver personalized experiences and OptiLive, real-time personal messaging. They also announced a new WhatsApp integration.
The country’s deputy prime minister indicated multi-pronged incidences, including hackers accessing names and addresses of voters, and attempted reconnaissance on lawmakers were conducted.
Enterprise data cloud platform Snowflake estimates that processing of unstructured data has grown by 123% YoY, based on data from 9,000 Snowflake Accounts. With as much as 90% of enterprise data being unstructured this is regarded as an important development. In particular, the processed unstructured data can be made accessible to proprietary advanced AI models.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.