Optimove Buys Mobile Messaging Platform Kumulos

CDP Optimove has continued to expand its integrated delivery capabilities by buying mobile messaging platform Kumulos.  The deal adds push notifications, in-app and web messages and geofencing.  Optimove added email delivery with its PowerInBox acquisition in 2018.

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Chilean Webdox expands to automate contracts in Brazil

March 31, 2022

Webdox automates contracts to facilitate the management of lawyers from different companies. It will launch in Brazil as it is home to several multinational clients. Since last October, the Chilean company Webdox already announced that it would continue its expansion in Latin America after raising US$7.3 million in a Series A. At that time it did not mention the first destination of its expansion, but today we know that it will be Brazil.

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Snowflake Adds Amazon Demand Data to Retail Data Cloud

March 30, 2022

Just one day after announcing its Retail Data Cloud, Snowflake extended its reach with a deal to that makes it easier for Amazon sellers use to use Amazon purchase data for demand forecasting. There’s no customer-level data involved, but it’s one more data set that Snowflake users can access through the Amazon Data Marketplace. Amazon also announced a separate deal to connect the Retail Data Cloud with Blue Yonder’s retail supply chain system.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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