CDP Optimove has continued to expand its integrated delivery capabilities by buying mobile messaging platform Kumulos. The deal adds push notifications, in-app and web messages and geofencing. Optimove added email delivery with its PowerInBox acquisition in 2018.
Webdox automates contracts to facilitate the management of lawyers from different companies. It will launch in Brazil as it is home to several multinational clients. Since last October, the Chilean company Webdox already announced that it would continue its expansion in Latin America after raising US$7.3 million in a Series A. At that time it did not mention the first destination of its expansion, but today we know that it will be Brazil.
Just one day after announcing its Retail Data Cloud, Snowflake extended its reach with a deal to that makes it easier for Amazon sellers use to use Amazon purchase data for demand forecasting. There’s no customer-level data involved, but it’s one more data set that Snowflake users can access through the Amazon Data Marketplace. Amazon also announced a separate deal to connect the Retail Data Cloud with Blue Yonder’s retail supply chain system.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.