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Optimove CDP Adds BI Studio

Optimove, a relationship marketing platform and CDP, has expanded its analytics capabilities by adding a new BI Studio based on Microsoft Power BI. Users will gain new reporting and visualization capabilities.

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Validity Buys Return Path to Expand Customer Engagement Offerings

May 2, 2019

One of these things is not like the other: data quality vendor Validity is buying email deliverability specialist Return Path. Validity, backed by private equity investors Silversmith Capital Partners, bought email verification platform BriteVerify last June, which makes the Return Path acquisition seem a bit more logical. The company describes its goal as providing comprehensive technology solutions to target, contact, and engage customers at scale.

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