Optimove, the leading Customer Marketing Cloud, announced today Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial Intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes.
TapFwd8 announced the launch of its mobile data marketplace, as well as a $3 million dollar seed round led by Partech ..
Given the speed of mobile business (and the urgency with which traditional businesses need to get into mobile), it’s understandable that many mobile marketers spend the majority of their time “hacking” solutions to short-term problems. Their days and nights consist of finding answers to questions like “How do I acquire more users,” or “How …
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.