Oracle Adds Master Customer Record Management for B2C

More big tech news: Oracle has launched a B2C version of its Customer Data Management service, which was previously available for B2B organizations. Components include a customer data hub to maintain a master customer record, a.k.a. “golden record”, data quality services using AI and third party data sources, and global address verification.

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Mobivity Ties Individual-Level Promotion Offers to Redemptions

November 14, 2019

Self-updating CRM files and hands-free integration pipelines may seem magical, but the real miracle would be connecting marketing programs to business results. Mobivity is addressing that challenge with a new feature that assigns a unique, customer-specific ID to marketing promotions and then captures the ID when a promotional offer is redeemed. The offers can be delivered by Mobivity’s own text messages or receipt-printed promotions or shared through external channels.

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