A new partnership between Oracle and Shopify will see Oracle Unity CDP integrated with Shopify’s commerce platform. Joint Oracle and Shopify customers will be able to create more personalized commerce experiences using Unity data. The integration will also support AI-powered recommendations and offers.
Self-described composable CDP GrowthLoop is making its AI-powered audience generation available as a native app on Snowflake Data Cloud. This means marketers will be able to use the solution without their data leaving Snowflake. Having the audience generator running alongside the data should increase campaign launch velocity.
In two stories on a collision course, the Trustworthy Accountability Group has restored the brand safety certification that it tore from X, the platform previously known as Twitter, back in March. Apple, IBM and other companies had suspended advertising after their content appeared in proximity to pro-Nazi posts. Meanwhile, Pew Research has identified X as having the highest rate of inaccurate reporting as gauged by users (86% have seen false news; 37% see it regularly).
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.