News

Oracle Exits the Advertising Business

Following a dramatic decline in revenues from its advertising business, Oracle announced it was exiting the space during its fiscal Q4 2024 earnings call. The decline was precipitous, from $2 billion in 2022 to $300 million in fiscal year 2024. The decision comes despite a history of costly adtech acquisitions.

More News

Next Article

Despite Misinformation, X Gets its Brand Safety Seal Back

June 17, 2024

In two stories on a collision course, the Trustworthy Accountability Group has restored the brand safety certification that it tore from X, the platform previously known as Twitter, back in March. Apple, IBM and other companies had suspended advertising after their content appeared in proximity to pro-Nazi posts. Meanwhile, Pew Research has identified X as having the highest rate of inaccurate reporting as gauged by users (86% have seen false news; 37% see it regularly).

CDPI Newsletter
Previous Article

ANA Spins Off its Next Gen Ad Measurement System

June 14, 2024

Only two years after embarking on an initiative to enable advertisers to manage and measure ads across online and offline channels, the ANA has declared the system independent. The new company, Aquila, will continue to help marketers manage reach and frequency across all media platforms. It is already working with Accenture on technical requirements and Kantar Media on developing a new cross-media consumer panel for calibration.

CDPI Newsletter