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Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder

This is a pretty technical item, but it comes down to giving marketers more precise targeting. The sort of thing that makes them happy, unlike FCC regulations that trend in the other direction.

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Criteo Launches A New Approach to Search With Criteo Predictive Search

October 27, 2016

Criteo launched a new Predictive Search product that automatically optimizes paid search bids in Google Shopping campaigns based on user intent, device, and behavior as well as non-individual factors. One key enabler is Criteo’s Universal Match technology, which tracks anonymized users across all devices, browsers and apps. Criteo applies the same technology to personalize dynamic email, retargeting, social and mobile app advertising. So think of this as today’s good news story: yes, there are solutions to the challenge of identifying cross-channel behaviors.

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