This is a pretty technical item, but it comes down to giving marketers more precise targeting. The sort of thing that makes them happy, unlike FCC regulations that trend in the other direction.
Well, this is meta: a newsletter item about a press release announcing future publication of the newsletter. I don’t think reading it will cause a tear in the space-time continuum, but then again, it might. Click here if you’re brave enough to find out.
Criteo launched a new Predictive Search product that automatically optimizes paid search bids in Google Shopping campaigns based on user intent, device, and behavior as well as non-individual factors. One key enabler is Criteo’s Universal Match technology, which tracks anonymized users across all devices, browsers and apps. Criteo applies the same technology to personalize dynamic email, retargeting, social and mobile app advertising. So think of this as today’s good news story: yes, there are solutions to the challenge of identifying cross-channel behaviors.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.