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Oracle Moat Adds In-Game Ad Fraud Detection

Ad measurement system Oracle Moat has added 3D game ads to its repertoire. That might not sound very important but in-game ads are a huge industry – estimated to hit $56 billion by 2024 according to Omdia. Moat’s measurements identify potential fraud, which has grown along with in-game ad revenue.

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Salesforce Renames Its CDP and Adds New Features

May 13, 2021

Salesforce is renaming its Customer Data Platform, from Customer 360 Audiences to Salesforce CDP.  New features available today include Tableau integration and calculated metrics. Mulesoft integration, improved segmentation, and AppExchange app integration will be released later this year.  Salesforce CDP uses the same data platform of Salesforce Sales, Service, and Commerce clouds, which makes it easier share data with those systems.  Marketing Cloud is still on a separate platform.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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