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Oracle Offers Contact Data at Small and Mid-Size Businesses

Oracle is running its big OpenWorld conference this week, so they have other announcements too. One worth noting is the launch of a new Data Cloud offering with 115 million cross-channel IDs on contacts at1.5 million small and mid-size businesses. Clients can select audiences from the Oracle universe, find new contacts at companies in their own CRM files, or reach existing contacts through new channels.

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RedPoint Global Adds Improvements Across the Board

October 24, 2018

CDP vendor RedPoint Global has launched the next generation of its Customer Engagement Hub. Enhancements cover identity resolution, machine learning, and access to customer profiles by touchpoint systems. Most intriguing from a technical standpoint is the ability to use NoSQL databases including MongoDB and Cosmos as the primary data stores, avoiding SQL entirely if you’re so inclined. And who isn’t?

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NCR Uses Self-Checkout Camera to Verify Buyers’ Age

October 22, 2018

Founded in 1884, point-of-sale tech giant NCR is as far from screwy as you can get. But they’re also using cameras, in this case to verify a buyer’s age when purchasing age-restricted products at self-checkout. Yes, a built-in camera guesses your age. No, I’m not making this up. A less fraught alternative within the same system lets people register their identity in advance and then uses the camera to verify who they are using a QR code and biometrics.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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