ActionIQ has launched a collection of features aimed at customer acquisition programs, including integration with identity vendors, data clean rooms, walled gardens including Facebook and Google, and demand side platforms.  Acquisition marketing has recently emerged as a major application for CDPs, which had previously been focused on activating data about current customers.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.