Orange announces launch of 5G Pilot in Mali

Mobile operator Orange Mali has announced the launch of a 5G pilot in Bamako, the country’s capital. Seven months after testing the technology in Senegal, Orange is now testing 5G in Mali and invites customers to be among the first to try out the new network.

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Kenya’s Alfluence closes $1M for its AI-powered influencer marketing Platform

July 22, 2021

AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring the ROI of influencer marketing campaigns, a challenge faced by Brand teams globally. Today, the company is announcing that it has raised $1 million in seed investment led by Dubai-based EQ2 Ventures. Other investors include Antler East Africa, Oui Capital, ArabyAds and an unnamed European family office.

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Place Exchange Raises $20 Million for OOH Ad Sales Platform

July 22, 2021

I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t.  (You’re welcome.)  However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding.  I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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