I’ll take “Minor stories that illustrate industry trends” for $200, Alex.  The answer is “Neustar offers identity resolution within the Snowflake Marketplace”.  The question is, “Is Snowflake partnering with multiple identity management vendors?”

What the heck – let’s do minor stories for $1,000.  “73% of consumers have security concerns about opening email from brands they don’t know.”   Hmm, that’s a tough one.  How about “What’s one reason more marketers are using snail mail for customer acquisition?”  Well played.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.