As a result of the COVID-19 pandemic, many organisations are making new customer experience (CX) investments, particularly in data management and customer data platforms, to generate greater value out of customer data, improve resiliency, and accelerate growth, IDC says.
Bevy, the only enterprise community event engine, today announced the acquisition of Eventtus. The acquisition adds more than 20 engineers to the Bevy team, including Egyptian founders Mai Medhat and Nihal Fares. It also extends Bevy’s event technology stack with the addition of a mobile in-person conference app, and several other engagement tools for attendees.
The increasing spending for marketing and advertisement operations by organizations is one of the prime factors bolstering the customer data platform software market. However, data privacy laws are hampering the growth of the market.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.