Despite more hand-wringing than bell-playing octopus quartet, Ad Theorent reports that just 13% of marketers say their company is “very well prepared” for the impact of privacy regulations on their programmatic ad buying.  The most popular solutions are capturing more first-party data (53%) and contextual targeting (49%) – even though only 5% say contextual targeting leads to success.  If you’re keeping score: 11% are running programmatic on a CDP, compared with 18% on a DMP and 69% on a DSP.

RedPoint Global has launched an in-place data quality service, In Situ, which will let clients clean, match, and govern their data without sending it to an outside service.  The trick is to run the system within the client’s virtual private cloud.  A control panel lets business users do most of the work for themselves.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.