As we enter the third year of the pandemic, we see how the popularity of over-the-top (OTT) streaming increases further as the content consumption of choice. In Southeast Asia, Indonesia currently leads the region in OTT consumption, with a 40% year-over-year rise.
ACCC is lining up alongside Twiggy Forrest and taking Meta to court for publishing scam celebrity cryptocurrency advertising on its platform. The regulatory watchdog last week confirmed it had instituted Federal Court proceedings against the two businesses, alleging the business engaged in false, misleading or deceptive conduct by publishing scam advertisements.
Sayurbox, an Indonesia-based business to consumer (B2C) and business to business (B2B) e-grocery startup, announced its oversubscribed Series C round of $120 million led by Northstar and Alpha JWC Ventures, with participation from new investor International Finance Corporation (IFC). The new funds will be used to accelerate e-Grocery penetration in new and existing cities and extend Sayurbox’s end-to-end supply chain nationwide.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.