Out-of-Home Ads Are Stealing Budget from Social and Linear TV: BWG Strategy and Talon America

Let’s look outside the conventional advertising box today, Dear Reader.  We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend.  Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.