Let’s look outside the conventional advertising box today, Dear Reader. We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend. Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.
Complete this sentence: if you read just one report this year about AI in call centers, (a) you’re lucky (b) that’s enough (c) this should be it. I’ll go with (c), since this 93 page opus from DMG Consulting offers precise explanations of the different technologies and applications. Use cases galore!
In-person events are waking up from pandemic-induced hibernation. Kaltura reports that more marketers are planning live events (42%) than virtual (40%) in 2023, a reversal from 2022, which virtual events (43%) were more common than in-person (39%). Live, virtual, and hybrid events are each preferred for different purposes, so it’s likely we’ll continue to see a mix of all types.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”