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Out-of-Home Ads Are Stealing Budget from Social and Linear TV: BWG Strategy and Talon America

Let’s look outside the conventional advertising box today, Dear Reader.  We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend.  Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.

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Marketers Plan More In-Person Events than Virtual Events for 2023: Kaltura Study

November 10, 2022

In-person events are waking up from pandemic-induced hibernation.  Kaltura reports that more marketers are planning live events (42%) than virtual (40%) in 2023, a reversal from 2022, which virtual events (43%) were more common than in-person (39%).  Live, virtual, and hybrid events are each preferred for different purposes, so it’s likely we’ll continue to see a mix of all types.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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