Out-of-Home Ads Offer Alternatives to Digital Ad Fatigue: Survey

The IAB pegs out-of-home (OOH) advertising around $6 billion with a 21.7% growth rate.  But this survey from OOH marketplace provider takes a brighter view: they report that diminishing returns have 97% of marketers are looking for alternatives to digital, and 92% plan to increase OOH budgets.  They earn points for creativity by describing radio and podcasts as “audio out-of-home”.