Out-of-Home Ads Work Great, Finds OOH Ad Vendor

Out-of-home advertising is about as far from the metaverse as you can get.  It’s no particular surprise that this study from OOH marketplace finds 96% of OOH advertisers are happy with their results, that 78% plan increased spending, or that 68% find the buying process is “chaotic”.  A bit unexpected: more use traditional OOH (51%) than digital (41%) while just 8% use both.

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Americans Skeptical of Metaverse: Ipsos Study

September 26, 2022

People with human friends can use augmented reality to ask their advice while shopping remotely.  But while that’s a popular application, this Ipsos survey finds that Americans generally doubt that AR or the metaverse in general will make their lives better.  In fact, most said it was not interesting (39%), a privacy risk (22%), or just hype (20%), while a mere 17% found it exciting and 19% said it would help them learn new things.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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