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Outbrain Buys Ad Layout Optimization Vendor AdNgin

Native advertising platform Outbrain, which inserts those ‘you might interested in’ links on your favorite Web sites, has purchased AdNgin, which automatically optimizes ad layouts. One optimizes content and the other optimizes design. It’s a perfect match!

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Segment Helps Companies Track Visitors Across Company-Owned Domains

June 7, 2017

Customer Data Platform vendor Segment has introduced Cross Domain Analytics, which lets brands track customer activity across their own digital properties by using second party (i.e., shared) cookies. This lets them avoid reliance on third party cookies owned by other companies. Segment notes that second party cookies are less likely to be blocked than third party cookies, providing more complete information. The downside is Cross Domain Analytics won’t track customers across other companies’ properties.

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Ad Blocking Hits 40% And Rising: AdBlock Plus and Global Web Index

June 5, 2017

Ad blocking by consumers isn’t a response to fake news, although it does threaten the economics of both legitimate and illegitimate publishers. A study from AdBlock Plus and Global Web Index found that 40% of respondents used an ad blocker in the past month. Ad blocking is likely to increase since it’s more common among younger users, just over half the respondents still don’t know ad blockers are available, of U.S. and mobile ad blocking happens less often in the U.S. (so far) than in Asia.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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