Outdoor Advertising Industry Attracts New Investors: Results International M&A Report

We love a good trend and are therefore pleased to propose that outdoor advertising is about to become one. This oldest of media – likely dating back to cave paintings – is taking new life as digital signage and programmatic selling make it more targeted and profitable. Not convinced? Investment advisor Results International reports that two of the largest marcom industry deals in the first half of 2018 were in the outdoor sector, accounting for more than 10% of total dollar volume. Their own headline was the growing investment by private equity firms, which they said nearly doubled over the same period last year and accounted for one-quarter of the total volume. But everybody knows that one.

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Sixty Percent of Marketers Are Changing Their Global Privacy Approach Due to GDPR: Demandbase Survey

August 13, 2018

Despite the confusion around GDPR, 60% of companies in this Demandbase survey said it has caused them to change their global approach to privacy. Yet just 32% were fully GDPR compliant while 22% were entirely unaware of it. Not quite half – 41% — were at least somewhat concerned that their martech vendors might expose them to GDPR compliance risks. The survey was taken several weeks after the GDPR effective date.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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