Forty-two percent of the C-suite say adopting gen AI is “tearing their company apart” and over 40% of Millennial and Gen Z employees say they are resisting their company’s AI strategy, according to a survey of knowledge workers by Writer. Still, 88% of employees and 97% of executives said they are benefiting from AI and are using it for a wide range of use cases.
Marketing analytics platform Yotpo has acquired start-up CDP Coho AI under undisclosed terms. Yotpo’s main focus has been retention marketing. Coho’s data should help connect Yotpo’s online audiences to ecommerce loyalty programs, as well as support SMS and email marketing to known customers.
GenAI isn’t the only technology that arouses mixed emotions. Blueshift found that 53% of marketers report their current martech stack frequently (28%) or sometimes (26%) over-complicates cross-channel execution, and just 25% have definitely seen improved results from personalized product or content recommendations. On the other hand, a solid 89% agree that real time customer profiles play a key role in personalized engagement strategies.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.