More than 70% of consumers regard at least half of the online ads they see as untrustworthy according to a survey by GeoEdge. This seems prompted by a 10% increase YoY on “malvertising” practices, including auto-redirects and misleading product offers. Fifty-six percent of malvertising targeted mobile users.
Lightning AI, the AI developer platform, has joined the growing AI marketplace space. Its AI Hub will be a marketplace for both AI models and applications and is launching with more than 50 APIs. As with regular app marketplaces, it’s thought likely that AI app marketplaces will speed the time to deployment.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.