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Panasonic Life Solutions India powers high-voltage sales with Salesforce

In 2007, global electronics giant, Panasonic Corporation acquired one of India’s largest electrical materials manufacturers, Anchor Electricals. From their union came Panasonic Life Solutions India (PLS India). Panasonic’s cutting-edge technology, combined with Anchor’s vast customer support network have made PLS India a force to reckon with in the electrical materials market. The company’s innovative and eco-friendly products for lighting, wiring, ventilation, and more make life simpler, safer, and more comfortable for consumers.

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Government’s heated meet with Google, Twitter on fake news: Report

February 24, 2022

Indian Officials have held discussions with Google, Twitter and Facebook for not proactively removing what they described as fake news on their platforms, sources told Reuters, the government’s latest altercation with Big Tech. The officials, from the Ministry of Information and Broadcasting (I&B), strongly criticised the companies and said their inaction on fake news was forcing the government to order content takedowns, which in turn drew international criticism that authorities were suppressing free expression, two sources said.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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