How loyal are new customers acquired during the pandemic? Not very, according to this Braze survey. While 26% of consumers have tried at least one new brand during the pandemic, their retention rate is 82% lower than customers added during previous non-COVID, non-holiday periods. A whopping 91% said they’ll consider how brands behaved during the pandemic when deciding where to shop in the future.
U.S. marketers are struggling to measure the return on their programmatic advertising investment, according to this Forrester study for MediaMath. While 94% say they try to measure programmatic ROI, just 33% say they can do it completely and accurately. More than half (55%) say privacy rules are restricting programmatic targeting and 45% say new rules are making it harder to maintain scale.
Gong’s Web site is like a direct view into the subconscious of those hyper-enthusiastic sales people who make the rest of us nuts but get the job done. The actual product is AI technology that captures video, phone, email, and face-to-face interactions and extracts insights about people, deals, and market events. It must work: they just raised a $200 million Series D, bringing total funding to $334 million. Did I mention their chatbot is a bulldog?
Google’s search market share has dropped below 90% for the first time since 2015 according to web traffic analysis platform Statcounter. This does not necessarily signal a migration of users to AI search, since Statcounter compares search traffic only among the main search engines. The likes of Bing and Yandex are still way behind Google.