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Pandemic Has Accelerated Marketing Innovation: Forrester Study

Here are two studies that agree the pandemic has accelerated digital transformation but disagree on how. A Forrester study for MediaMonks found that marketers have become more innovative: their new top priority is accelerating digital experience initiatives (61%) and their next phase of digital transformation will focus on virtual experiences (72%). Meanwhile, Spiceworks Ziff Davis found that IT managers have pulled back investments in advanced technology to focus on immediate needs including security, cloud migrations, and remote worker support. Could be a marketer vs IT thing.

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IT’S THE LAW (9/15/2020)

September 15, 2020

A bill called the “Genetic Information Privacy Act,” has just passed both houses of the California legislature. It is designed to extend beyond biometric areas already covered by the California Consumer Privacy Act (CCPA). Among the provisions in this new legislation, companies will be required to: 1) provide consumers with more detail about collection and planned use of DNA data, 2) honor consent requests and destroy samples within a specified period, and 3) ensure protection against unauthorized access to or tampering with data.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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