Parks Associates Report: 51% of Consumers Would Share Home Data for Discounts

On the bright side: your voice-activated thermostat will understand you even if your spouse does not. Home technology researcher Parks Associates reports that 51% of broadband households are willing to share their thermostat data to get energy discounts, and slightly fewer would share data from clothes dryers and lighting. So if you’re keeping the house warm and dark while you wash your clothes in the nude, the power company will know about it. What could go wrong?