Uberflip delivers B2B content to individuals while PathFactory tracks content consumption. Combining their functions makes enough sense that PathFactory just bought Uberflip. One surprise: despite Uberflip’s arguably higher profile, the combined company will continue under the PathFactory name.
Digital ad spend is forecast to grow 16% to around $63 billion, according to this IAB report. This is about the same as last year’s growth and lower than 2022’s jump of 21%, but it will outpace the growth in total advertising spending. For the first time, digital video ad spend will exceed linear TV 52% to 48%. Raise your hand if you remember linear TV.
Preliminary findings under the EU Digital Services Act allege that X deceives users by awarding blue checks to untrustworthy accounts. X is also accused of breaches through restricting researcher access to publicly available data like posts and to an adequate advertising library. Threatened with fines of up to 6% of annual turnover, Elon Musk has promised a court battle.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.