Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).
Nearly half of B2C marketing teams (45%) use more than ten marketing tools, according to this Klaviyo survey. Seems like a lot, but we don’t know whether the trend is up or down. CDPs are a more common investment priority than cloud data warehouses (31% vs 23%), although the top priorities are CRM (47%) and marketing automation (39%). Perhaps worth noting that Klaviyo is a marketing automation system with a CDP inside.
Continuing to enforce only laws he likes and ignore the rest, President Trump has further extended TikTok’s ability to operate despite a U.S. law requiring that it be sold or shut down six months ago. You may recall that the pre-election panic over TikTok sharing U.S. data with the Chinese government somehow vanished after the President learned GOP mega-donor Jeff Yass held a major TikTok investment.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.